The Google Ecosystem: You Will Be Assimilated

The Google ecosystem: you will be assimilated

Google is an advertising company. Its incentives are all tied to maximizing engagement with places where you will see ads served up by Google’s ad network. But that has more depth than you realize, driven by Google’s desire to have those ads be more effective and tailored to you than anyone else’s ads, combined with a strong ethical culture and the sheer joy of technology. […] continued

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The Amazon Ecosystem: The Company That Wants To Sell Everything To Everyone

Amazon - the company that wants to sell everything to everyone

Amazon seeks to be the middleman in every financial transaction on the planet. Its incentives are all tied to making customers happy in every context where Amazon can take a small fee as money moves from one place to another.

Since the beginning, Amazon’s mission statement has been: “Our vision is to be Earth’s most customer-centric company; to build a place where people can come to find and discover anything they might want to buy online.” In the most recent SEC filings, however, that is shortened; now it refers only to “Earth’s most customer-centric company,” without restricting it to sales from the Amazon website. […] continued

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The Apple Ecosystem: Life Behind The Greatest Wall

The Apple Ecosystem - life behind the greatest wall

Apple is a company that sells premium smartphones with very high profit margins. Its incentives are all tied to profits from selling iPhones.

The other products, the iPads and Macs and the rest, are all swell businesses that generate lovely profits. They help reward Apple faithful and lock in users. Make no mistake, though: in 2018, Apple’s single-minded goal is to increase iPhone sales. […] continued

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All Your Loyalties Are Belong To Us: How Technology Companies Lure Us Into Walled Gardens

Technology companies and walled gardens

Five giant technology companies have set up walled gardens full of shiny devices and enticing services. All of us live in their gardens. We’re not completely locked in. We move from one walled garden to another, but each company hopes to keep you within its garden by making its services and devices work better if you stay in its embrace. […] continued

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Talk To Your Computer: Speech Recognition In Windows 10 And Office

Speech recognition in Windows 10 & Office

Microsoft has quietly improved the speech recognition features in Windows 10 and in the Office programs. They’re still not great but you might want to give them a try if you haven’t talked to your computer in a while.

One fundamental truth has not changed: If you are serious about dictating on a computer, there is no alternative to the Dragon Naturally Speaking products.  […] continued

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The Definitive Answer To Which Is Better: An Amazon Echo Or A Google Home

Amazon Echo vs Google Home

The definitive answer to which is better, Amazon Echo or Google Home? Yeah, that’s not going to happen. Forget about it. Just a stupid clickbait headline so this article goes viral and I get a gazillion tweets and Facebook likes and LinkedIn bites or whatever they do over at LinkedIn.

After a couple of years of blanket advertising, you know about Amazon Echo and Google Home devices, right? […] continued

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How To Use Google Maps In Outlook

Google Maps vs Bing Maps & Apple Maps

Here’s a tip for a few select people. Wonderful people. The best people. My people. All of you who use the desktop version of Outlook.

You also use Google Maps, because everyone uses Google Maps. That’s obvious, right? It has become so valuable, so rich, so far ahead of the competitors, that you are doing yourself a disservice if you use anything else. […] continued

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How To Measure Your Internet Speed

How to measure your Internet speed

This is a basic tip but it comes up all the time. Everyone needs a fast Internet connection. You might want to check your Internet speed out of curiosity, or because you suspect that your ISP is not delivering the connection that you were promised, or because some problem has developed with your equipment or your network. […] continued

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Google Performs An Amazing Magic Trick With Artificial Intelligence

Google magic with artificial intelligence

“Any sufficiently advanced technology is indistinguishable from magic.” – Arthur C. Clarke

Google gave one of the all-time great technology demos on stage this week at Google I/O, its developer conference.

Before you do anything else, watch this video of Google CEO Sundar Pichai presenting Google Duplex. Take four minutes. It’s worth it. […] continued

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How To Use Google To Change Your Image

Google logo with HMTL markup

If you’re looking for a picture to use in a project – a Powerpoint presentation, Word document, blog post, whatever – you probably do a Google image search. Google has made that a bit more difficult.

A few weeks ago Google removed a button that made it easy to save images from a web search. […] continued

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How Microsoft Became Uncool And Lost Touch With Consumers

How Microsoft became uncool and lost the consumer market

There was a time when Windows was cool. A long time ago, people lined up to get new versions of Windows when they went on sale. Maybe not quite the numbers of people outside of Apple stores at the height of iPhone madness, but still – Microsoft was pretty cool.

When the iPhone was released in 2007, Microsoft began its long decline with consumers. […] continued

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Could Microsoft Have Kept Windows Relevant?

Could Microsoft have chosen a different path?

We have arrived at a point where Microsoft no longer has a Windows division. To a generation of computer users, Windows was the product that defined Microsoft and defined our own relationship to technology. Now that defining product is a legacy, used by many but beloved by few.

In this article: Could Microsoft have done anything differently? […] continued

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Net Neutrality & SESTA: The Big Will Grow Bigger

Net neutrality & SESTA - the tech giants get bigger

Previously: Tech Giants And World Domination

The repeal of Obama-era net neutrality rules by the Federal Communications Commission will take effect on April 23.

This week the Senate approved SESTA – a new law that purports to crack down on sex trafficking – after the House approved it last month. […] continued

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Tech Giants And World Domination

Five companies dominate the Internet

Five companies – Google, Apple, Facebook, Amazon, and Microsoft – dominate everything that happens in technology. They arguably wield more power than many governments and they have an outsized influence on the global economy.

These dominant platforms have created barriers for competitors. We haven’t had a major new technology company emerge in more than ten years. […] continued

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Around The World In 80 Taps: Google Pay, Apple Pay, And Contactless Payments

NFC mobile phone payment

I never used a credit card in Australia. I bought coffee and sandwiches and souvenirs and dinners and clothing, but I never pulled out my wallet. I never used cash, either.

I tapped.

You should tap.

Australian merchants accept mobile payments with Google Pay or Apple Pay for almost every transaction. […] continued

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