Apple

The Microsoft Ecosystem: Evolution And Extinction

Microsoft ecosystem - dead as a dodo for consumers

Microsoft does not have an ecosystem for consumers or small businesses in 2018. There is very little synergy between Microsoft products and almost nothing locks us into Microsoft products when we move from one category to another.

It makes old-timers sad to think of the past, because Microsoft had a successful ecosystem for decades. […] continued

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The Google Ecosystem: You Will Be Assimilated

The Google ecosystem: you will be assimilated

Google is an advertising company. Its incentives are all tied to maximizing engagement with places where you will see ads served up by Google’s ad network. But that has more depth than you realize, driven by Google’s desire to have those ads be more effective and tailored to you than anyone else’s ads, combined with a strong ethical culture and the sheer joy of technology. […] continued

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The Amazon Ecosystem: The Company That Wants To Sell Everything To Everyone

Amazon - the company that wants to sell everything to everyone

Amazon seeks to be the middleman in every financial transaction on the planet. Its incentives are all tied to making customers happy in every context where Amazon can take a small fee as money moves from one place to another.

Since the beginning, Amazon’s mission statement has been: “Our vision is to be Earth’s most customer-centric company; to build a place where people can come to find and discover anything they might want to buy online.” In the most recent SEC filings, however, that is shortened; now it refers only to “Earth’s most customer-centric company,” without restricting it to sales from the Amazon website. […] continued

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The Apple Ecosystem: Life Behind The Greatest Wall

The Apple Ecosystem - life behind the greatest wall

Apple is a company that sells premium smartphones with very high profit margins. Its incentives are all tied to profits from selling iPhones.

The other products, the iPads and Macs and the rest, are all swell businesses that generate lovely profits. They help reward Apple faithful and lock in users. Make no mistake, though: in 2018, Apple’s single-minded goal is to increase iPhone sales. […] continued

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All Your Loyalties Are Belong To Us: How Technology Companies Lure Us Into Walled Gardens

Technology companies and walled gardens

Five giant technology companies have set up walled gardens full of shiny devices and enticing services. All of us live in their gardens. We’re not completely locked in. We move from one walled garden to another, but each company hopes to keep you within its garden by making its services and devices work better if you stay in its embrace. […] continued

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How Microsoft Became Uncool And Lost Touch With Consumers

How Microsoft became uncool and lost the consumer market

There was a time when Windows was cool. A long time ago, people lined up to get new versions of Windows when they went on sale. Maybe not quite the numbers of people outside of Apple stores at the height of iPhone madness, but still – Microsoft was pretty cool.

When the iPhone was released in 2007, Microsoft began its long decline with consumers. […] continued

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Could Microsoft Have Kept Windows Relevant?

Could Microsoft have chosen a different path?

We have arrived at a point where Microsoft no longer has a Windows division. To a generation of computer users, Windows was the product that defined Microsoft and defined our own relationship to technology. Now that defining product is a legacy, used by many but beloved by few.

In this article: Could Microsoft have done anything differently? […] continued

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Microsoft Acknowledges The Inevitable: Windows Is Sailing Into The Sunset

Windows is sailing into the sunset

Microsoft announced an internal reorganization last week and raised the profile of its cloud, artificial intelligence, and enterprise teams.

This would not normally be an important event for us. Microsoft frequently reshuffles its employees. This reorganization, though, has major repercussions for every computer user.

Microsoft no longer has a Windows division. […] continued

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Tech Giants And World Domination

Five companies dominate the Internet

Five companies – Google, Apple, Facebook, Amazon, and Microsoft – dominate everything that happens in technology. They arguably wield more power than many governments and they have an outsized influence on the global economy.

These dominant platforms have created barriers for competitors. We haven’t had a major new technology company emerge in more than ten years. […] continued

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Around The World In 80 Taps: Google Pay, Apple Pay, And Contactless Payments

NFC mobile phone payment

I never used a credit card in Australia. I bought coffee and sandwiches and souvenirs and dinners and clothing, but I never pulled out my wallet. I never used cash, either.

I tapped.

You should tap.

Australian merchants accept mobile payments with Google Pay or Apple Pay for almost every transaction. […] continued

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Looking Forward: Google Home, Amazon Echo & Home Assistants

Google Home, Amazon Echo & other home assistants

The battle between Amazon and Google in the market for home assistants will be the source of the most interesting technology advances in 2018.

You probably know the basics. Perhaps you have an Amazon Echo or Google Home in your kitchen already. You may not be aware, though, of how broad the vision is for these devices and how far Amazon and Google are prepared to take them. […] continued

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Rules For Computer And Online Safety 2018

Computer and online safety 2018 - Stop, Think, Act

These are the rules for computer and online safety in 2018. You can download a copy here.

You will be safe if you are cautious. Stop and think before you click on links, before you call unfamiliar phone numbers, before you install programs, and before you fill in passwords.  Only your vigilance will protect you against bad guys. […] continued

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Office 365 Tip: How To Turn Off Focused Inbox And Turn On Clutter

Outlook - clutter and focused inbox

I don’t like Focused Inbox. I want my Clutter back.

Focused Inbox is Microsoft’s new method of filtering mail for Office 365 business accounts. Here’s more info about Focused Inbox.

The short version:

•  Clutter and Focused Inbox are both ways to separate important messages from messages that are less likely to be important to you – newsletters, notifications, marketing and ads. […] continued

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Looking Forward: Always Connected Computers

Always Connected computers

Stretch your imagination.

Imagine that you pull your laptop out and pop the lid open and start using it right away. There’s no delay, no swirling circle – it’s just on, bang, every time. You put your finger on the fingerprint reader and you’re logged in immediately.

Now imagine that the computer is always online with a working internet connection. […] continued

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Meltdown & Spectre: What You Need To Know About Intel’s Security Disaster

Meltdown & Spectre - Intel's security disaster

Nearly every modern processor has security flaws that potentially could allow hackers to steal data from any computer or server. The two related problems, code-named Meltdown and Spectre, have the technology industry in a tizzy and spilled over to the mainsteam press a few days ago. They are difficult to fix and alarming to read about. […] continued

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