The Microsoft Ecosystem: Evolution And Extinction

Microsoft ecosystem - dead as a dodo for consumers

Microsoft does not have an ecosystem for consumers or small businesses in 2018. There is very little synergy between Microsoft products and almost nothing locks us into Microsoft products when we move from one category to another.

It makes old-timers sad to think of the past, because Microsoft had a successful ecosystem for decades. […] continued

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The Google Ecosystem: You Will Be Assimilated

The Google ecosystem: you will be assimilated

Google is an advertising company. Its incentives are all tied to maximizing engagement with places where you will see ads served up by Google’s ad network. But that has more depth than you realize, driven by Google’s desire to have those ads be more effective and tailored to you than anyone else’s ads, combined with a strong ethical culture and the sheer joy of technology. […] continued

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The Amazon Ecosystem: The Company That Wants To Sell Everything To Everyone

Amazon - the company that wants to sell everything to everyone

Amazon seeks to be the middleman in every financial transaction on the planet. Its incentives are all tied to making customers happy in every context where Amazon can take a small fee as money moves from one place to another.

Since the beginning, Amazon’s mission statement has been: “Our vision is to be Earth’s most customer-centric company; to build a place where people can come to find and discover anything they might want to buy online.” In the most recent SEC filings, however, that is shortened; now it refers only to “Earth’s most customer-centric company,” without restricting it to sales from the Amazon website. […] continued

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The Apple Ecosystem: Life Behind The Greatest Wall

The Apple Ecosystem - life behind the greatest wall

Apple is a company that sells premium smartphones with very high profit margins. Its incentives are all tied to profits from selling iPhones.

The other products, the iPads and Macs and the rest, are all swell businesses that generate lovely profits. They help reward Apple faithful and lock in users. Make no mistake, though: in 2018, Apple’s single-minded goal is to increase iPhone sales. […] continued

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All Your Loyalties Are Belong To Us: How Technology Companies Lure Us Into Walled Gardens

Technology companies and walled gardens

Five giant technology companies have set up walled gardens full of shiny devices and enticing services. All of us live in their gardens. We’re not completely locked in. We move from one walled garden to another, but each company hopes to keep you within its garden by making its services and devices work better if you stay in its embrace. […] continued

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The Bad Guys Do Not Have A Video Of You Looking At Porn

Security warning: the bad guys don't have a video of you looking at porn

The bad guys know where you live.

The bad guys know your old passwords.

But the bad guys do not have a video of you looking at porn. They’re lying to scare you.

If you get an email asking for money and threatening to release an embarrassing video taken with your laptop camera, it is a scam. […] continued

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