WHY PEOPLE HATE BUYING PCs, PART 37

From Paul Thurrott’s blog today.

Unbelievable.

I love Dell, I really do. I recently bought that Optiplex, which has been great. So when my dad called this morning and asked about buying a new PC, I told him I could probably get something at Dell for under $500. I headed over to Dell, went back and forth between the Inspiron and Studio desktops and then started configuring an Inspiron 518.

If you’ve spent any time on Dell.com, you know how this works. They have this nice configurator wizard that walks you through all of the components you can change on the system you’re browsing, like the microprocessor, the graphics card, the hard drive, and so on. It’s all standard stuff and it works well.

And then I got to this step. Honest to God, Dell.

Dell - Iron Man

Select my … Iron Man Movie??? And it’s between the steps for “Printers” and “Speakers.” I kid you not.

But seriously. Crapware in the configurator?

People have been doomed to hell for eternity for less than this, Dell. Wake up.

I like the note that you’ll be able to play the movie on your TV “through windows media extenders,” as if that’s something a lot of people will casually take advantage of.

That’s not the only merchandising madness going on for this movie, by the way. There are eight different versions of the movie going on sale – every major retailer has a different package, one with bobbleheads, another with a comic book or a steel case or a stained glass window or something else. It’s an odd world, isn’t it?