Over the years, QuickTime has been one of the most frustrating bits of software available. Conflicting versions would wind up installed simultaneously, banner ads for paid upgrades would appear every single time a movie was launched, and why, oh why, is it impossible to make a Quicktime clip run fullscreen?

Now Apple has taken a lesson from RealPlayer by hiding the link for the new version 7 of the free QuickTime Player – just the player, not the bundle with iTunes, not the “Pro” version, just the QuickTime player so I can watch stupid movies online. See if you can spot it on the main QuickTime page! Give up? It’s here.