Intel, Dell, and a host of others are rolling out notebook computers based on Intel’s Centrino chip set on Wednesday. Intel is also set to launch a massive advertising campaign to promote Centrino and establish it as a brand name.

Intel is betting that wireless technology will be huge and that it will fuel a demand for portable devices. Centrino-based notebooks will have built-in wireless capability, and battery life is projected to be 5-8 hours – a huge improvement.

Here’s an article about Centrino and the product rollout.