GATEWAY COMPETES WITH IMAC

Gateway is taking aim at Apple Computer and the flat-panel iMac. Gateway has had an all-in-one, flat-panel-based Profile PC series for far longer than Apple’s new iMac. The new Gateway Profile 4 outperforms the iMac for considerably less money ($999 versus $1299 for starter models). Gateway’s new ads use the tagline “Think Smarter,” a play on Apple’s “Think Different” ad campaign.

Apple deserves more abuse than it gets for the overpriced iMacs, but I’m not sure I would buy Gateway’s alternative. I’m not a big fan of all-in-one PCs, and Gateway is still on shaky ground, with a projected loss of $200 million to $250 million this year on revenues of $5 billion.