Windows 10 S

How Microsoft Became Uncool And Lost Touch With Consumers

How Microsoft became uncool and lost the consumer market

There was a time when Windows was cool. A long time ago, people lined up to get new versions of Windows when they went on sale. Maybe not quite the numbers of people outside of Apple stores at the height of iPhone madness, but still – Microsoft was pretty cool.

When the iPhone was released in 2007, Microsoft began its long decline with consumers. […] continued

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Could Microsoft Have Kept Windows Relevant?

Could Microsoft have chosen a different path?

We have arrived at a point where Microsoft no longer has a Windows division. To a generation of computer users, Windows was the product that defined Microsoft and defined our own relationship to technology. Now that defining product is a legacy, used by many but beloved by few.

In this article: Could Microsoft have done anything differently? […] continued

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Connecting The Always Connected PCs

Connecting the Always Connected PC

Previously: Looking Forward: Always Connected Computers

If you were paying attention during the previous lecture, you know that Microsoft is working with Qualcomm on “Always Connected PCs.” HP, Lenovo, Asus and other manufacturers will soon be selling laptops that are always on and always connected and offer long battery life. […] continued

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Looking Forward: Always Connected Computers

Always Connected computers

Stretch your imagination.

Imagine that you pull your laptop out and pop the lid open and start using it right away. There’s no delay, no swirling circle – it’s just on, bang, every time. You put your finger on the fingerprint reader and you’re logged in immediately.

Now imagine that the computer is always online with a working internet connection. […] continued

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The 2017 Bruceb News Year In Review

The 2017 Bruceb News Year In Review

A year ago I wrote this prediction: “The word of the year for 2017 is “chaos.” Write it down, seal it in an envelope, open it up a year from now and see if I got it right.”

I think I get full marks. (Although Dictionary.com chose “complicit” as the word of the year, which has a certain snarky charm.)

We are in a transitional time in technology, with a handful of very large companies – Apple, Google, Facebook, Amazon and Microsoft – accumulating power and wealth and dominating the landscape. […] continued

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Why Is Microsoft Obsessed With Windows Store?

Windows Store

Microsoft has a modern platform for apps that would make your computer safer, more reliable, and perform better. All that’s needed is for you to give up everything that you do on your Windows computer today and start over again with new programs from the Windows Store that don’t look or work like the programs you’re using now. […] continued

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Windows Themes And The Failure Of The Windows Store

Windows 10 themes in the Store

Microsoft believes that Windows can return to its position at the center of our technology world if all of us begin to use the Windows Store to install programs.

It is a flawed, desperate vision. Windows is going through a slow, long-term decline. The Windows Store will not change that. The decline is broader than Windows, and it is permanent. […] continued

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The Latest Microsoft Branding Failures

How Microsoft chooses brand names

Every month at Microsoft, a team of highly paid professionals writes words on slips of paper. They always include “Microsoft,” “Windows,” “Office,” “365,” “Pro,” “Home,” “Business,” “Enterprise,” “Azure,” “Surface,” and “Online.” They put the slips of paper into a hat and jumble them around. Then they randomly pick out three or four and lay them on a table. […] continued

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Surface Laptops And Lessons About Desperation

Microsoft Surface Laptop

Next month Microsoft will begin selling Surface Laptops, elegant and sexy, Microsoft’s first Surface devices with a traditional clamshell design. You’ll be tempted to buy one, but in the end you won’t. Almost no one will buy  them. Microsoft will sell some Surface Laptops, of course, but sales volume will be insignificant – no shame but no bragging rights. […] continued

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Windows 10 S Will Be Microsoft’s Next Failure

Windows 10 S & Surface Laptop - failures waiting to happen

Microsoft made two big announcements this week at an education-themed press event. They’re related in a couple of ways. One common element is that Microsoft will fail at both of the new ventures it announced. I think each one is deeply flawed.

The two announcements:

•  Microsoft will soon release Windows 10 S,  a new version of Windows 10. […] continued

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Windows 10 Cloud & Device Independence

Microsoft Windows 10 Cloud event announcement

On May 2 Microsoft will announce a new generation of Windows for low-cost computers targeted at education. Information has leaked about some parts of that announcement and tech journalists are speculating about what it might mean. There is one thing that has not been discussed and it is crucial to the success or failure of the new venture. […] continued

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