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How Microsoft Became Uncool And Lost Touch With Consumers

How Microsoft became uncool and lost the consumer market

There was a time when Windows was cool. A long time ago, people lined up to get new versions of Windows when they went on sale. Maybe not quite the numbers of people outside of Apple stores at the height of iPhone madness, but still – Microsoft was pretty cool.

When the iPhone was released in 2007, Microsoft began its long decline with consumers. […] continued

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Could Microsoft Have Kept Windows Relevant?

Could Microsoft have chosen a different path?

We have arrived at a point where Microsoft no longer has a Windows division. To a generation of computer users, Windows was the product that defined Microsoft and defined our own relationship to technology. Now that defining product is a legacy, used by many but beloved by few.

In this article: Could Microsoft have done anything differently? […] continued

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Net Neutrality & SESTA: The Big Will Grow Bigger

Net neutrality & SESTA - the tech giants get bigger

Previously: Tech Giants And World Domination

The repeal of Obama-era net neutrality rules by the Federal Communications Commission will take effect on April 23.

This week the Senate approved SESTA – a new law that purports to crack down on sex trafficking – after the House approved it last month. […] continued

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Tech Giants And World Domination

Five companies dominate the Internet

Five companies – Google, Apple, Facebook, Amazon, and Microsoft – dominate everything that happens in technology. They arguably wield more power than many governments and they have an outsized influence on the global economy.

These dominant platforms have created barriers for competitors. We haven’t had a major new technology company emerge in more than ten years. […] continued

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Around The World In 80 Taps: Google Pay, Apple Pay, And Contactless Payments

NFC mobile phone payment

I never used a credit card in Australia. I bought coffee and sandwiches and souvenirs and dinners and clothing, but I never pulled out my wallet. I never used cash, either.

I tapped.

You should tap.

Australian merchants accept mobile payments with Google Pay or Apple Pay for almost every transaction. […] continued

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Google Blocks Ads In Chrome, Kind Of

Google blocks ads in Chrome

Google has updated Chrome so it will block ads on some websites if the ads violate standards established by the Coalition For Better Ads. Google and Facebook are members of the Coalition. Google and Facebook are also the two companies that profit the most from web advertising, controlling almost 75% of all digital advertising in the United States. […] continued

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Looking Forward: Google Home, Amazon Echo & Home Assistants

Google Home, Amazon Echo & other home assistants

The battle between Amazon and Google in the market for home assistants will be the source of the most interesting technology advances in 2018.

You probably know the basics. Perhaps you have an Amazon Echo or Google Home in your kitchen already. You may not be aware, though, of how broad the vision is for these devices and how far Amazon and Google are prepared to take them. […] continued

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Rules For Computer And Online Safety 2018

Computer and online safety 2018 - Stop, Think, Act

These are the rules for computer and online safety in 2018. You can download a copy here.

You will be safe if you are cautious. Stop and think before you click on links, before you call unfamiliar phone numbers, before you install programs, and before you fill in passwords.  Only your vigilance will protect you against bad guys. […] continued

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Looking Forward: Always Connected Computers

Always Connected computers

Stretch your imagination.

Imagine that you pull your laptop out and pop the lid open and start using it right away. There’s no delay, no swirling circle – it’s just on, bang, every time. You put your finger on the fingerprint reader and you’re logged in immediately.

Now imagine that the computer is always online with a working internet connection. […] continued

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Meltdown & Spectre: What You Need To Know About Intel’s Security Disaster

Meltdown & Spectre - Intel's security disaster

Nearly every modern processor has security flaws that potentially could allow hackers to steal data from any computer or server. The two related problems, code-named Meltdown and Spectre, have the technology industry in a tizzy and spilled over to the mainsteam press a few days ago. They are difficult to fix and alarming to read about. […] continued

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The 2017 Bruceb News Year In Review

The 2017 Bruceb News Year In Review

A year ago I wrote this prediction: “The word of the year for 2017 is “chaos.” Write it down, seal it in an envelope, open it up a year from now and see if I got it right.”

I think I get full marks. (Although Dictionary.com chose “complicit” as the word of the year, which has a certain snarky charm.)

We are in a transitional time in technology, with a handful of very large companies – Apple, Google, Facebook, Amazon and Microsoft – accumulating power and wealth and dominating the landscape. […] continued

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Microsoft Is Moving Past Windows

Microsoft stock price 2017

If you’re an individual or small business Windows user, you might have the wrong idea about how Microsoft is doing.

We all tend to generalize from our own experiences. You can be forgiven for thinking that Microsoft’s future is dim when Outlook has just crashed or you’re paralyzed by an unexpected and unwelcome Windows update. […] continued

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How To Set Up A Chromebook

Chromebook setup - login screen

Chromebook series

Why Your Next Laptop Might Be A Chromebook

Who Should Buy A Chromebook?

Which Chromebook Should You Buy?

How To Set Up A Chromebook

 

Setting up a Chromebook is easy. That’s the point of a Chromebook, right? Supply the credentials for your Google account, connect to wi-fi, and you’re able to start browsing a few seconds later. […] continued

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Which Chromebook Should You Buy?

Google Pixelbook

Chromebook series

Why Your Next Laptop Might Be A Chromebook

Who Should Buy A Chromebook?

Which Chromebook Should You Buy?

How To Set Up A Chromebook

 

Although I’ve mentioned Chromebooks that cost $450, you need to know that those are the really expensive ones. Most Chromebooks cost between $200 and $400, and you can find some perfectly worthwhile Chromebooks for less than $200. […] continued

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Who Should Buy A Chromebook?

Samsung Chromebook Plus

Chromebook series

Why Your Next Laptop Might Be A Chromebook

Who Should Buy A Chromebook?

Which Chromebook Should You Buy?

How To Set Up A Chromebook

 

If you read the last article about Chromebooks, you know that the virtual store shelves are lined with lovely laptops at prices that start at $450 and go down from there. […] continued

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