augmented reality

Google And The Quest For One True Answer

Google and the quest for One True Answer

The European Union’s head of antitrust enforcement hit Google with a $2.7 billion fine last week because of a shopping service you’ve never heard of.

The EU’s action comes after seven years of tussling with Google. The case was almost settled in 2014 but intense lobbying caused the proposed settlement to fall apart and led to the much stricter punishment announced last week. […] continued

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Google Lens Might Be The Future Of Google, The Future Of Mobile, The Future Of Everything

Google Lens - store

Google announced a number of new products and services at its developer conference last week. One of them, Google Lens, might change the world. It might be the most important technology announcement in ten years. Of course, it’s just as likely that it will turn out to be nothing important, just another bit of vaporware that is underwhelming when it appears and is abandoned two years later. […] continued

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Technology Is Boring

Technology is boring

Technology in 2017 is just a bit . . . dull. There’s not much going on. You hadn’t really thought about it but now that I mention it, you know it’s true, right?

Choose your metaphor. It’s a plateau. It’s the calm before the storm. We’re in a holding pattern. We’re almost – but not quite – at a couple of tipping points. […] continued

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Smart Contact Lenses And Our Science Fiction Future

Smart contact lens

Smart contact lenses are coming. There are no products on the market today and no one can predict how quickly the technology will be ready for public use, but it may be sooner than you think.

If the technology can be developed, smart contact lenses have the potential to solve what I call the interface problem. […] continued

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The 2016 Bruceb News Year In Review

The 2016 Bruceb News Year In Review

 

Did you miss any Bruceb News articles in 2016? Maybe they slipped out of sight in your Inbox. Fun fact: when I look over my clients’ shoulders, I see that many of them file my articles in folders that have whimsical names like “Deleted Items” and “Junk Mail.” Such impish senses of humor! […] continued

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Augmented Reality: You’ve Been Using It All Along

Augmented reality - the NFL yellow line

In the last article, Pokémon Go And The Future In Front Of Your Face, I painted a picture of augmented reality that sounds like science fiction. Smart contact lenses, information floating in front of your eyes, walking on a virtual reproduction of the surface of Mars – admit it, you know things move quickly but you mentally put it in the category of things that won’t affect you, right? […] continued

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Pokémon Go And The Future In Front Of Your Face

Pokemon Go - augmented reality

Pokémon Go was the most downloaded app in its first week of release in the history of Apple’s iOS App Store. Everyone has been playing Pokémon Go. It is the biggest example yet of Things That Unexpectedly Become Worldwide Obsessions Even Though They’re Pointless (TTUBWOETTP). (Also see Gangnam Style, vuvuzelas, Grumpy Cat, Flappy Bird, ice bucket challenge, and PewDiePie.)

The game doesn’t matter. […] continued

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