Apple

Rules For Computer And Online Safety 2019

How to be safe using a computer in 2019

These are the rules for computer and online safety in 2019. You can download a copy here.

Only your vigilance will protect you against bad guys. You will be safe if you are cautious. Stop and think before you click on links, before you call unfamiliar phone numbers, before you install programs, and before you fill in passwords. […] continued

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It’s Not Just Your Computer – Everything Is Too Hard To Use (And It’s Not Your Fault)

It's not just your computer - everything is too hard to use

I wrote an article a few years ago about how difficult it is for non-tech people to manage the fiddly bits required to run a Windows computer. It’s one of the things that drove the transition from computers to phone and tablets.

An interesting thing is happening today. The explosion of devices, products and services is causing just as much confusion and frustration in the world of mobile devices. […] continued

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Bloomberg And Chinese Spies: The Strangest Technology Story Of The Year

Bloomberg Businessweek - The Big Hack

The Chinese government has put secret spy chips on US government servers. They’re stealing secrets from Apple and Amazon. And the US government is engaged in a massive effort to prevent us from learning anything about it, for unknown reasons.

Maybe.

How about this: the US government is mounting a full-court disinformation campaign, spreading lies through multiple sources to discredit China and gain an advantage in trade wars – and taking down a huge media entity as collateral damage. […] continued

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The 2018 Bruceb News Year In Review

Bruceb News Year In Review 2018

Remember when I wrote an article a year ago predicting that always-connected computers would be heavily promoted in 2018?

Yeah, about that: not even close. Nada. All the buzz died away when the first PCs in that category turned out to be underpowered and, well, pretty awful.

Okay, that prediction didn’t pan out. […] continued

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Prepare Yourself (And Your Budget) For Subscription Fatigue

2019 will be the year of subscription fatigue

You’re going to be so fed up with subscriptions by the end of next year that you will want to scream.

Want to play a game? Before you read further, think about your recurring monthly expenses for digital services, devices, and subscription boxes. Write down a quick estimate of how much you spend each month. […] continued

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Google Knows So Much About You That It’s Creepy, But It Might Not Be An Invasion Of Privacy

Google is creepy but it might not be invading your privacy

The term “invasion of privacy” is distracting us from understanding important issues.

Invasion of privacy is frequently thrown around as a core issue where consumers need protection against tech companies. Apple has made it the cornerstone of its marketing.

The European Union has enacted strict privacy laws for websites that obtain any kind of identifiable information about users. […] continued

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The End Of New Product Announcements

New! Improved! Product announcements are starting to go unnoticed

In the last two months, there have been major announcements of new products by every computer and phone manufacturer on the planet. You don’t know about any of them, do you?

On September 12, Apple put on its annual presentation of new iPhones for hundreds of tech journalists, with the same showmanship that it has relied on since the days when Steve Jobs would take the stage in his black turtleneck and wow the faithful. […] continued

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Store Your Files In The Server In The Sky

Box Dropbox OneDrive - file storage in the cloud

It’s time to move your files to the cloud.

Box, Dropbox, and OneDrive now all have plans that support an important feature: You can store your files online and access them with Windows File Explorer or Mac Finder, without syncing the files and without using space on your hard drive. Today I have to explain a bunch of stuff for that to make sense, but I think this will be our natural expectation without a second thought in a very short time. […] continued

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Saving Passwords In Google Chrome Is Better Than Nothing (And That’s A Good Thing!)

Google Chrome password manager

Google has improved the password management built into the Chrome browser. It’s . . . okay! Not bad! Better than nothing, absolutely. Saving passwords in Chrome is easy and kind of secure, as long as you take a couple of precautions that we’ll talk about below.

First, to be clear: everyone should use LastPass or another full-fledged password manager. […] continued

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These Shocking Facts About LastPass Will Make Your Jaw Drop

Password managers - LastPass & Chrome

The most important thing you can do to improve your security is to use LastPass. It’s more convenient and more secure than a notebook in the desk drawer or any password system that relies on your memory. Once you have confidence in LastPass (or any password manager), you can use unique random passwords (the ones that look like this: g88*GZ&&HwRx) for every website. […] continued

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The Samsung Ecosystem: When Technology Is Driven By Jealousy

Samsung ecosystem - no points for originality

Samsung is a global electronics company with hundreds of thousands of employees. It is the world’s largest information technology company, consumer electronics maker and chipmaker by revenue. Samsung sells more smartphones than any other manufacturer by a large margin.

(You think Apple is number two in smartphone sales, and you’re a bit surprised it’s not number one, right? […] continued

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The Microsoft Ecosystem: Evolution And Extinction

Microsoft ecosystem - dead as a dodo for consumers

Microsoft does not have an ecosystem for consumers or small businesses in 2018. There is very little synergy between Microsoft products and almost nothing locks us into Microsoft products when we move from one category to another.

It makes old-timers sad to think of the past, because Microsoft had a successful ecosystem for decades. […] continued

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The Google Ecosystem: You Will Be Assimilated

The Google ecosystem: you will be assimilated

Google is an advertising company. Its incentives are all tied to maximizing engagement with places where you will see ads served up by Google’s ad network. But that has more depth than you realize, driven by Google’s desire to have those ads be more effective and tailored to you than anyone else’s ads, combined with a strong ethical culture and the sheer joy of technology. […] continued

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The Amazon Ecosystem: The Company That Wants To Sell Everything To Everyone

Amazon - the company that wants to sell everything to everyone

Amazon seeks to be the middleman in every financial transaction on the planet. Its incentives are all tied to making customers happy in every context where Amazon can take a small fee as money moves from one place to another.

Since the beginning, Amazon’s mission statement has been: “Our vision is to be Earth’s most customer-centric company; to build a place where people can come to find and discover anything they might want to buy online.” In the most recent SEC filings, however, that is shortened; now it refers only to “Earth’s most customer-centric company,” without restricting it to sales from the Amazon website. […] continued

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The Apple Ecosystem: Life Behind The Greatest Wall

The Apple Ecosystem - life behind the greatest wall

Apple is a company that sells premium smartphones with very high profit margins. Its incentives are all tied to profits from selling iPhones.

The other products, the iPads and Macs and the rest, are all swell businesses that generate lovely profits. They help reward Apple faithful and lock in users. Make no mistake, though: in 2018, Apple’s single-minded goal is to increase iPhone sales. […] continued

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