How Microsoft Became Uncool And Lost Touch With Consumers

How Microsoft became uncool and lost the consumer market

There was a time when Windows was cool. A long time ago, people lined up to get new versions of Windows when they went on sale. Maybe not quite the numbers of people outside of Apple stores at the height of iPhone madness, but still – Microsoft was pretty cool.

When the iPhone was released in 2007, Microsoft began its long decline with consumers. […] continued

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Could Microsoft Have Kept Windows Relevant?

Could Microsoft have chosen a different path?

We have arrived at a point where Microsoft no longer has a Windows division. To a generation of computer users, Windows was the product that defined Microsoft and defined our own relationship to technology. Now that defining product is a legacy, used by many but beloved by few.

In this article: Could Microsoft have done anything differently? […] continued

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Microsoft Acknowledges The Inevitable: Windows Is Sailing Into The Sunset

Windows is sailing into the sunset

Microsoft announced an internal reorganization last week and raised the profile of its cloud, artificial intelligence, and enterprise teams.

This would not normally be an important event for us. Microsoft frequently reshuffles its employees. This reorganization, though, has major repercussions for every computer user.

Microsoft no longer has a Windows division. […] continued

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Box Drive Hits A Milestone

Box Drive - work with all your cloud files on your desktop

Box Drive has been declared to be generally available, instead of being labeled a “beta.” Box Drive users will be prompted to install an update – more about that below.

Need a refresher?

Box is a service for businesses to store files online. Box was built from the ground up for business and is not the right choice for individuals. […] continued

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Another Season, Another Windows Update

Windows 10 Spring Creators Update

Microsoft will soon begin distributing the Spring Creators Update for Windows 10, likely starting on Patch Tuesday, April 10. The update will bring Windows 10 to version 1803.

Hey, calm down. Sure you’re excited. We’re all excited. But there’s no need for pushing and shoving. We’ll all get it eventually.

Here’s a recap in case you’re having trouble keeping up, then I’ll tell you about the exciting new features in the upcoming update. […] continued

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Net Neutrality & SESTA: The Big Will Grow Bigger

Net neutrality & SESTA - the tech giants get bigger

Previously: Tech Giants And World Domination

The repeal of Obama-era net neutrality rules by the Federal Communications Commission will take effect on April 23.

This week the Senate approved SESTA – a new law that purports to crack down on sex trafficking – after the House approved it last month. […] continued

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Tech Giants And World Domination

Five companies dominate the Internet

Five companies – Google, Apple, Facebook, Amazon, and Microsoft – dominate everything that happens in technology. They arguably wield more power than many governments and they have an outsized influence on the global economy.

These dominant platforms have created barriers for competitors. We haven’t had a major new technology company emerge in more than ten years. […] continued

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Around The World In 80 Taps: Google Pay, Apple Pay, And Contactless Payments

NFC mobile phone payment

I never used a credit card in Australia. I bought coffee and sandwiches and souvenirs and dinners and clothing, but I never pulled out my wallet. I never used cash, either.

I tapped.

You should tap.

Australian merchants accept mobile payments with Google Pay or Apple Pay for almost every transaction. […] continued

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Visiting The Land Down Under, Returning To The Upside Down World

Walking from Bondi Beach to Bronte Beach outside Sydney

We’re safely back from a trip to Australia – walking on the beach on the Bay of Fires in Tasmania, shopping at Salamanca Market in Hobart, exploring lanes and arcades and alleys in Melbourne, and getting lost after a wrong turn in a rental car, all the more disorienting because other drivers are rather insistent that cars belong on the left side of the road. […] continued

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Bruce Goes To Australia; Bruceb News On Hiatus; Angry Clients Demand Reforms

Bruce goes to Australia

SEBASTOPOL – Bruce Berls announced plans today to travel to Australia from February 22 through March 11, 2018. The trip, previously a closely-held secret, will disrupt publication of Bruceb News and has caused an outcry from clients whose businesses depend on smooth delivery of IT services.

When contacted, Mr. Berls issued the following statement. […] continued

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Google Blocks Ads In Chrome, Kind Of

Google blocks ads in Chrome

Google has updated Chrome so it will block ads on some websites if the ads violate standards established by the Coalition For Better Ads. Google and Facebook are members of the Coalition. Google and Facebook are also the two companies that profit the most from web advertising, controlling almost 75% of all digital advertising in the United States. […] continued

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Looking Forward: Google Home, Amazon Echo & Home Assistants

Google Home, Amazon Echo & other home assistants

The battle between Amazon and Google in the market for home assistants will be the source of the most interesting technology advances in 2018.

You probably know the basics. Perhaps you have an Amazon Echo or Google Home in your kitchen already. You may not be aware, though, of how broad the vision is for these devices and how far Amazon and Google are prepared to take them. […] continued

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Store Files Online, View Them On Your Computer With Dropbox Smart Sync

Dropbox Smart Sync

Dropbox Smart Sync is a new feature that allows you to store files online and browse through them with Windows File Explorer or Mac Finder. The files are not synced. They are only online, not on your local hard drive.

This is an important change in technology for small businesses and individuals with a large number of files. […] continued

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Rules For Computer And Online Safety 2018

Computer and online safety 2018 - Stop, Think, Act

These are the rules for computer and online safety in 2018. You can download a copy here.

You will be safe if you are cautious. Stop and think before you click on links, before you call unfamiliar phone numbers, before you install programs, and before you fill in passwords.  Only your vigilance will protect you against bad guys. […] continued

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Office 365 Tip: How To Turn Off Focused Inbox And Turn On Clutter

Outlook - clutter and focused inbox

I don’t like Focused Inbox. I want my Clutter back.

Focused Inbox is Microsoft’s new method of filtering mail for Office 365 business accounts. Here’s more info about Focused Inbox.

The short version:

•  Clutter and Focused Inbox are both ways to separate important messages from messages that are less likely to be important to you – newsletters, notifications, marketing and ads. […] continued

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